Boris's Better Health Campaign for Weight Loss – Will you sign up?

Updated: Jul 30

This week, the UK BBC news has reported that two thirds of the UK’s population are over the healthy weight range. This is the case for most first world Countries, and the figure continues to rise. The Government want us to lose weight.


Boris’s logic is that being in a healthy weight range will reduce our health risks and protect us against coronavirus. This is true. However, in small italics it should probably say, and save a lot of money for the Government.

The BBC news reported that: GP’s are going to prescribe bike riding to help people lose weight, the Government intend cutting out ‘buy one get one free’ deals on unhealthy food, and banning junk food adverts before 9 p.m. This is serious (unless you watch Netflix with no adverts).

Before I start, let me just say if you are overweight, it does not mean you are more likely to contract the coronavirus - sigh of relief. However, it is significantly likely to make obese people more likely to become seriously ill if they do. A compelling reason to lose weight for people in this category.

I admire what the Government are doing. They are taking action to try and make it easier for people who are overweight, to take action. They are providing advice on food and exercise. They are showing you some of the HOW to lose weight. You can sense a BUT in there right?

BUT (there it is!)… if you have been a Yo-Yo dieter and maintain thoughts like ‘This is going to be hard’ or ‘I have never been able to lose weight and keep it off before’, or ‘I know how to lose weight, I just can’t do it’, then this information may see you feeling a bit of resistance. This is where your work needs to be done… the work to overcome your brain, the work to build the relationship you have with yourself because you are worth it.

What I do like about The Better Health Campaign, is that the campaign recommends food choices with their free food app, Easy Meals. They offer exercise ideas, advise that you can lose 1 to 2 pounds a week sensibly and they also mention that if you make a mistake in your calorie intake that you can rectify this somewhere else in the week.

What does touch a nerve with me, is the calorie counting. My belief around sustainable weight loss is that you want to make changes that you are willing to do for the rest of your life. I don’t know about you, but I don’t have time to stand and stare at the calorie count on everything I buy, or create stress in my life when I don’t know the calories of a meal when I eat out. I don’t want to spend more time thinking about food. I want to spend less time thinking about food, and more time planning an amazing life.

Calorie counting works for some people, which is fantastic. It may even be a perfect starting point to help you discover healthier food options. I get it… some people need help to decide what good food is, and how much food you should be eating a day. However, this may be a deterrent for sustainable weight loss for others. Especially if you practice the thought ‘I know how to lose weight, I just can’t do it’.

The other part of weight loss, that is trickier to roll out on a mass scale, is the WHY you overeat.

This is where a generic program may fall short. Do not use this as an excuse not to start though!!! People overeat for different reasons. For some it may have started during lock down when the nation started baking, and spent weeks trying to consume sugar laden treats. It may be because you have certain triggers or associations, like when you finally sit down in the evening to watch your favourite Netflix series with your chocolate fix or 2 glasses of wine. It could be, because you want to feel better, want a reward, to avoid feeling stress, overwhelmed, boredom or ‘not enoughness’. You know if this is you, because when you remotely start feeling a little anxious or stressed, you reach for food to numb or avoid the feeling. Don’t feel bad, this is how we have been raised and how our brains are wired.

IF you are the latter category, there is a solution. You can uncover the causes of the overeating. Coaching can help you uncover the cause, equip you with tools, create a plan to treat the cause, and help you to become the best version of yourself. A method that transforms you inside and out. Where you matter.

SO, although I am a big fan of the Government's new initiative to help the general population to lose weight, I want you to know that there is nothing wrong with you if you feel resistant. If you commit to losing weight with help from an APP, through Government advice or, whatever method you decide, expect that your motivation may wane a little and your brain may want to tell you that it is too hard. It has done this to you before. It is familiar. Here’s a couple of top tips to help you stay focussed.

  • · You can do hard things. Your brain resists change, but after a while it will accept the change and it will feel easier. It will be the new way for the brain to think.

  • · Practice some great thoughts, like: ‘I am open to believing that I will get there’ or ‘I will make good choices for me and my health’, ‘Weight loss is a series of small steps’ or ‘I am important’. Whichever one resonates with you, grab it, and practice it often to help overcome your brain.

  • · If calorie counting stops you from starting, be curious about having a go at it. What do you enjoy about it? Or don't count calories. Just make a list of foods that you love, that feel good in your body and you know are good for your health. Plan to have these foods more often in your week. I coach not to count calories.

  • · Don’t overcomplicate it. Constrain. You don’t need to start and overhaul everything. Start by drinking an extra glass of water in a day, swapping out your afternoon sugar snack for a piece of fruit, having half a teaspoon of sugar in your tea instead of one heaped one. Then look at the next change you want to make the following week. Rome wasn’t built in a day you don’t need to be in a hurry to get there. You just want to get there. Being in a hurry leads to feelings of disappointment which does not help you sustain your actions.

  • Only eat when you are hungry. Don't be scared to feel hunger.

  • · Get a certified life and weight coach for accountability, to tweak your plan, motivate you, help you uncover what it is that is causing you to overeat, reduce your urges for sugary food, and create a plan to overcome the limiting beliefs that have stopped you from losing weight in the past. Contact me here to schedule a no obligation mini call to find out more about weight coaching.

To find out more about my program feel free to check out my signature Stop Overeating package, or take advantage of the free advice and material throughout my blogs.

Take action today to transform yourself inside and out. Have a beautiful day.


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